Stop Waiting On Ups.
Start Owning Your Pipeline.
Russ shows you the exact social media system he's used to help car sales reps generate their own leads without relying on the lot, the floor, or a walk-in.
- 1,000+ car sales reps trained, some now selling 30 to 65 cars a month from their phones.
- 150+ dealerships trained to turn social media into sold cars.
- 1.6M+ followers and 41M+ TikTok likes, built entirely with car sales content.
- Went from selling 8 cars a month to 34 with the help of social media.
In the masterclass he hands you the exact system: what to post, when to post it, and how it turns into buyers asking for YOU.
Real Reps. Real Results.
Russ on a real dealership floor, putting up 34 deals in a month.
Car sales reps running the exact system Russ breaks down live, no big following required to start.
The Playbook Most Reps Never Get Shown
In 60 minutes, live, Russ hands you the exact system his students use to sell 30+ cars a month. One time, no replay. Show up and leave with the whole thing.
Why Social Media Is Your Best Sales Tool Right Now
Most reps still depend on ups and floor traffic. Russ shows you why the reps posting consistently are running laps around them, and how to set this up even with zero experience.
The Content System That Generates Inbound Leads
Russ's proven framework for short videos that attract buyers, build trust before the first handshake, and send people straight into your DMs ready to talk.
How Top Reps Sell 30+ Cars a Month With This
Real examples from real car sales reps, including ones Russ has trained, who built a personal brand and now have more leads than they can handle.
The Step-by-Step Plan to Start This Week
You won't leave with theory. Russ hands you a concrete starting point so you can post your first piece of content before the week is over, even if you've never filmed yourself.
Content → Leads → Sales
The same loop the top reps in every market are quietly running right now.
Create Content
Short-form videos on TikTok, Instagram & YouTube that position you as the go-to car expert in your market.
Attract Local Buyers
Viewers turn into followers. Followers turn into DMs from real buyers in your market, asking about inventory, trade-ins, and payments.
Book the Appointment
Those DMs turn into set appointments at your store. No floor rotation, no waiting on ups. They walk in asking for YOU by name.
Close the Deal
They already know you and trust you before they sit down, so the deal is easier. And the ones not ready today? Your content keeps you in front of them until they are.
Is This Masterclass Right For You?
This works, but only for the right rep. Here's how to know.
This Is For You If…
- You're tired of fighting over floor ups and hoping for walk-ins.
- You want a system that works for you 24/7, even on your days off.
- You're willing to show up on camera and build something real.
- You want to be the go-to salesperson in your market.
- You want to control your income instead of waiting for a lead.
Skip This If You…
- Expect to post twice and have 100 leads rolling in.
- Aren't willing to post consistently or show your face on video.
- Think social media is a fad and just want a quick trick.
- Aren't ready to invest real time into your personal brand.
- Are looking for "get rich quick" instead of a real skill.
Before You Register
Most training teaches you to compete for the same leads everyone else is chasing. This teaches you to generate your own, so buyers come to you instead. It's the part managers never cover.
No. Most of Russ's students started at zero. The whole point of the masterclass is the step-by-step setup for reps with no experience and no audience yet.
It's the #1 thing reps worry about. Russ shows you the exact formats that work even if you hate being on camera, and how the discomfort fades faster than you think once the DMs start coming in.
About 60 minutes of training plus live Q&A. Block out the hour. The back half is where the tactical step-by-step plan lands.
This is live. Replays aren't guaranteed and seats are limited, so the move is to register and attend live. That's also the only way to get your questions answered in real time.
Yes. Whether you're 6 months in or a 10-year vet, owning your own lead flow changes your career. New reps who start this early get a head start most veterans never had.
Spots Are Going Fast
There's one rep in every market who's about to "own" social media. It may as well be you. Lock in your seat before this one fills.