Masterclass starts in 00d 00h 00m 00s
Organic Lead Masterclass · Sunday 6PM ET · For Car Sales Reps

In One Hour, Live This Sunday:The System I Used To Go From Single-Digit, Up-And-Down Months To Consistent 30+ Car Months.

At A Small Family-Owned Lincoln Dealership.

Live, not a replay · Sunday, September 20th 4,100+ car sales reps have registered for this class
  • Free to attend, live with me, and built for car sales reps already putting up numbers.
  • Fifteen minutes a day. Filmed on the lot, between customers, on the phone already in your pocket.
  • A lead source you own. Not the floor, not the store queue. It follows you wherever you work.
Russell Richardson training a room of car sales reps
Meet Your HostRussell Richardson
Founder, RFW Training · 1.6M+ Followers · #1 SM Trainer for Car Sales
  • 1,000+ car sales reps trained, some now selling 30 to 65 cars a month from their phones.
  • 150+ dealerships trained to turn social media into sold cars.
  • 1.6M+ followers and 41M+ TikTok likes, built entirely with car sales content.
  • I went from single digit months to 30+ cars a month, consistently, at a small family-owned Lincoln store.

In the masterclass I hand you the exact system: how to turn the deals you already deliver into a lead source you own, so the next customer walks in already sold on you.

Sunday, September 20th · 6:00 PM ET  ·  Live, not a replay
Live · 60 minutes · Bring last month's numbers
As followed by 1.6M+ across social media
468K
Instagram · organic
796K
TikTok · 41.5M likes
168K
YouTube · 1.3K+ videos
221K
Facebook · verified
Some Results...

Reps Who Generate Their Own Leads

Russell Richardson on a dealership sales floor in front of a board tracking a 30-unit month

Me on the floor at the Lincoln store, in the middle of a 30+ car month that didn't depend on how busy the lot was.

The reps below are not influencers. They sell cars for a living, and they stopped waiting on the floor to feed them. Their lead flow is theirs.

TikTok @treyrogerscarsale
1,817followers
12.4Klikes

15 cars off TikTok in one month. He was under a thousand followers when he did it.

Car salesman at SANGO GMC in Winnsboro, Louisiana, a town of about five thousand people. His phone number sits in his bio, so the calls come to him.

Instagram @shawnsealsdeals
56.7Kfollowers
698posts

102 cars in two months. His number, posted on his own page.

Ford sales. His grid is one customer delivery after another, and the page now brings him buyers from outside his own state.

TikTok @andrea.sells.cadillac
167.9Kfollowers
3.7Mlikes

One skit, 815,000 views. Filmed at work, about working her own manager.

Cadillac sales at Andrews Cadillac in Brentwood, Tennessee, and a top 100 Cadillac salesperson four years running. She still sells on the floor every week.

How It Works

Generate. Book. Deliver.

The same loop the top reps in every market are quietly running right now, on hours they were already working.

1

Turn Your Workday Into Lead Generation

Fifteen minutes a day. The system pulls lead-generating content out of the deals you are already delivering, filmed on the lot between customers. You will know a good one from a bad one before you post it.

2

Leads Come To You, Off The Clock

Your videos answer the trade question, the payment question and the "which rep do I ask for" question at 11pm, and the DMs land in your pocket while you are home.

3

Sell By Appointment

Organic leads arrive already sold on you. Shorter deals, less grinding, and a month you control instead of a floor schedule that controls you.

4

Keep The Ones Who Are Not Ready

The buyer who is three months out stays in front of you instead of walking into someone else's store. Your content holds them until they are ready.

Honest Filter

Who This Is For

This works, but only for the right rep. Here's how to know.

This Is For You If…

  • You sell cars for a living, you're proud of it, and you're tired.
  • You work open to close and can't remember your last real day off.
  • You've watched a customer walk past four reps and ask for one by name, and you want to be that name.
  • You're done letting the store decide how many leads you get.
  • You're willing to point a phone at the job you already do.

Skip This If You…

  • Are looking for a trick to avoid the work of car sales.
  • Want to become an influencer. This is about selling cars, not fame.
  • Aren't willing to point a phone at the job you already do.
  • Expect to post twice and have 100 leads rolling in.
  • Are looking for "get rich quick" instead of a real skill.
Quick Questions

Before You Register

Come with last month's numbers: cars delivered, and an honest guess at the hours you worked. That is the first thing I put on the screen.

No. It's the most common answer on applications, more than half of them. And it usually isn't a shortage of ideas. It's that you don't want to put up something wrong, which is fair when the people you work with are watching. You leave knowing what your first videos are, and how to tell a good one from a bad one before you post it.

The class isn't about selling more, although that tends to happen. It's about making the number repeatable, and about what each car costs you in hours to get there. If your month still swings on how busy the lot gets, and your income only grows when your hours grow, you've hit the ceiling this system removes. The better you're doing, the more this applies to you.

That's the exact problem the class solves. The system turns the job you're already doing into lead generation, in the minutes you're already there. If you have time to deliver a car, you have time to film the parts of it that generate the next lead.

Store leads belong to the store. The day you switch stores, or the day the store cuts its ad budget, they're gone. Customers who follow YOU come back to you, send their friends to you, and show up already sold. That book is yours for the rest of your career, wherever you work.

Neither was anyone whose results you just scrolled past. The system doesn't need a performer, it needs a rep who knows cars, and you already talk about cars all day. The first videos are rough for everyone. They work anyway.

This is live and runs one time. There's no replay unless you add the VIP Pass after you register, so the move is to attend live. That's also the only way to get your questions answered in real time.

Yes. The live masterclass is free and the system is taught in full. There's an optional VIP seat that adds the replay, but the training itself costs nothing.

A Good Month You Can't Repeat Is Just Luck

Nothing changes at the store. The floor schedule doesn't get lighter, the Saturdays don't give themselves back, and next month starts at zero again, bell to bell. One free class, one lead source of your own, and the next customer who walks in could be asking for you by name.

Sunday, September 20th · 6:00 PM ET · Live
RFW Training

This website and event are for educational and informational purposes only. Revenue and income figures shown are representative of business performance and are not a guarantee of individual results. Results vary based on experience, effort, market conditions, and other factors. This is not financial or investment advice.

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