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Free Live Masterclass!How To Sell More Cars Consistently Using Social Media, Even If You Have Zero Followers

Breaking down the strategy that took me from slow days to consistent 30+ car months.

November 4th // 7pm ET (4pm PT)

Russell Richardson in front of the Lincoln store sales board, leading a 30-unit month

The 3 main things you'll learn

  1. How the top 1% of reps will get buyers coming straight to them in 2027.
  2. What I changed at a small Lincoln store to sell 30+ cars a month after being stuck at 7.
  3. How to do it at your store, and how to get my full system if you're hungry for more.

Reps Who Learned It From Me

@treyrogerscarsale
15 cars from social media in one month.

Under 1,000 followers at the time.

Trey's TikTok profile: Call Trey Drive Today, 2,065 followers, SANGO GMC bio with his phone number, and his video grid
@ssmirnoff12
102 cars in two months.

20 of his 44 cars in September came from social media.

Shawn's TikTok profile: 82.8K followers, 572K likes, and a grid of Ford deal videos
@andrea.sells.cadillac
169.7K followers, selling Cadillacs.

Still topping the board at her dealership, even when she takes a vacation.

Andrea's TikTok profile: 169.7K followers, 3.8M likes, Andrews Cadillac Brentwood TN, and her video grid
Camping with Squatch
Five RVs in his first 30 days.

He sells campers at an RV lot, and it still worked.

Camping with Squatch TikTok profile: 12K followers, A&L RV Sales bio, and a grid of RV videos
From my student community
Student post: sold a car off TikTok today, she reached out to my personal cell and came in the same day Student post: three phone calls from TikTok and a Facebook message before 10am, and a walk-in from TikTok Student post: the dealership owner added $1,000 a month guaranteed on top of draw and commission for the videos
Student post: sold a new F-150 on a social media lead, $1,200 from one video Student post: my first month getting paid from TikTok, $3,260.63

Hi, I'm Russell Richardson

Your host & founder of RFW Training

I started on the showroom floor like everyone else, waiting on ups and making cold calls at a small Lincoln store. Then I got on social media before the rest of auto figured it out, and my months went from single-digit and up-and-down to consistent 30+ cars.

Now I teach reps to do the same. My team and I have trained 1,000+ car sales reps and 150+ dealerships, and their customers ask for them by name before they walk on the lot.

If you're ready for buyers to start coming to you, you're in the right place. I'll see you in the class.

Russell Richardson on a stool, smiling
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